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Tide Theory - Privacy Policy​

Effective Date: October 9, 2025
Last Updated: October 9, 2025

1. Introduction / Overview​

We (“we”, “us”, “our”, or “Tide Theory”) respect your privacy and are committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you use our website, platform, and related services (collectively, “Services”).

If you do not agree with our practices as described here, please do not use our Services or provide us with your information.

2. Scope / Who This Applies To​

This Policy applies to (a) visitors to our website, (b) registered users, (c) client organizations, and (d) any individuals whose data we process in connection with our Services (e.g. creative teams, musicians).

To the extent we provide services on behalf of a client (for example, we process music briefs or video files for that client), we act as a data processor (or subprocessors) under that client’s instructions; the client is the data controller.

3. Types of Information We Collect​

We may collect various categories of information, including:

a. Personal / Identifying Information

  • Name, email address, phone number

  • Company / organization, job title

  • Billing information (e.g. billing address, payment details)

  • Account credentials (username, password, authentication tokens)

b. Usage, Analytics and Technical Data

  • IP address, browser type and version, operating system

  • Device identifiers, session data, cookies and similar tracking technologies

  • Log data (e.g. access times, errors)

  • Usage analytics (which pages you visit, features you use, timestamps)

c. Content and Media Assets

  • Videos, audio files, music briefs, project files you upload

  • Metadata associated with those files (timestamps, format, etc.)

  • Comments, notes, settings preferences

d. Derived / Inferred Data

  • Preferences (e.g. preferred musical styles, genres)

  • Insights derived from usage (e.g. usage patterns, recommended tracks)

e. Third‐Party / External Sources

  • We may integrate with third-party services (e.g. music catalogs, analytics providers) and receive information from them (e.g. metadata, licensing data, usage logs).

4. How We Use Your Information​

We use collected information for purposes including:

  • To provide, maintain, and improve the Services

  • To authenticate and manage user accounts

  • To process payments, invoices, and billing

  • To analyze and optimize usage, feature adoption, and performance

  • To generate music or curated recommendations aligned with your creative brief

  • To build and train models, inference engines, or our Learning Engine (subject to licensing/consent)

  • To support, communicate with, and notify you (e.g. updates, responses to inquiries)

  • For security, fraud detection, abuse prevention, and legal compliance

  • To enforce our Terms, detect misuse, or investigate alleged violations

  • With your consent or as compelled by law, for marketing, research, or other purposes

If we use personal data for any purpose beyond which was originally disclosed, we will give you advance notice and the ability to opt out if required under applicable law.

5. Sharing, Disclosure and Data Transfers​

We may share information in the following ways:

  • Service Providers / Subprocessors: We may engage third-party vendors (e.g. hosting, analytics, payment processors, AI model providers) who need access to certain data to perform services on our behalf.

  • Affiliates / Partners: We may share data with our affiliates or strategic partners under confidentiality and limited-use obligations.

  • Client / Customer Organizations: For data you upload (e.g. video, music briefs), your client organization may access or receive your data, subject to their policies.

  • Legal / Safety / Compliance: We may disclose data to comply with law, regulation, legal process, or to protect rights, property, or safety of users or third parties.

  • Business Transfers: In the event of a merger, acquisition, asset sale, or reorganization, user data may be transferred to a successor entity provided they uphold this policy.

  • Aggregated / De-identified Data: We may aggregate or anonymize data and use it for analytics, research, or to improve our platform; such data is not personally identifiable.

If we transfer data across borders (e.g. U.S. ↔ E.U.), we will ensure appropriate safeguards (e.g. Standard Contractual Clauses, Binding Corporate Rules) or rely on lawful mechanisms under applicable privacy laws.

6. Data Retention​

We retain personal information only as long as necessary to fulfill the purposes for which it was collected (including legal, tax, audit obligations).

You may request deletion of your personal data, subject to contractual, legal, or technical constraints (e.g. backup systems, latent model training pipelines).

In certain cases (e.g. to comply with legal obligations, resolve disputes, enforce agreements), we may retain data longer.

7. Security Measures​

We employ reasonable technical, organizational, and administrative safeguards to protect your data, such as encryption (in transit and at rest), access controls, firewalls, logging, secure authentication practices (e.g. multi-factor when feasible), and regular security audits/assessments.

However, no system is completely secure; we cannot guarantee absolute protection.

8. Cookies, Tracking and Opt-Out​

We and third parties use cookies, web beacons, and similar technologies to collect usage and tracking data. We may use:

  • Essential / strictly necessary cookies

  • Performance / analytics cookies

  • Functionality / preference cookies

  • Advertising / marketing cookies

You may manage cookie preferences via browser settings or opt-out controls, where applicable.

9. Your Rights and Choices​

Depending on your jurisdiction, you may have rights such as:

  • Accessing your personal data

  • Correcting or updating your data

  • Deleting data (the “right to be forgotten”)

  • Restricting or objecting to processing

  • Portability (receiving a machine-readable copy)

  • Opting out of marketing communications

  • Withdrawing consent (where processing is based on consent)

To exercise your rights, contact us at the contact information below. We may ask you to verify your identity and/or confirm particulars of your request.

10. Children​

Our Services are not directed toward children under 13 years. We do not knowingly collect personal data from children. If we learn we have inadvertently collected such data, we will take steps to delete it as soon as feasible.

11. Changes to This Policy​

We may revise this Policy from time to time. If changes are material, we will notify you (e.g., via email or a banner) before they take effect. The “Last Updated” date will reflect modifications. Continued use after changes constitutes acceptance.

12. Contact Information​

If you have any questions or requests relating to this Privacy Policy or our data practices, contact:
Tide Theory
Email: privacy@tidetheory.ai